3 Months of Social Media Content
Social Media Hooks + CTAs + 90-Day Content Calendar (Instagram + Facebook)
Built for: digital product sellers Goal: consistent content that drives clicks, DMs, downloads, and sales How to customize fast: replace placeholders below
Placeholders (replace everywhere):
  • [PRODUCT NAME]
  • [ONE-LINE PROMISE] (ex: "launch your first digital product in 7 days")
  • [LINK IN BIO URL]
  • [FREE GUIDE URL]
  • [BOOKING LINK]
  • [DISCOUNT CODE]
  • [DM KEYWORD] (ex: "START")
  • [HASHTAG] (ex: #SellDigitalProducts)
What's Inside
90 Days of Social Media Content
1 post/day
101 Social Media Hooks
openers that stop the scroll
101 Calls to Action (CTAs)
closers that drive action
Bonus Visual Prompts
optional section dividers
How to Use This (Don't Overthink It)
01
Pick today's Day prompt from the calendar
02
Choose 1 Hook + 1 CTA from the libraries
03
Write 3–8 lines of value
tip, story, proof, or step-by-step
04
Post. Then repurpose:
  • IG post → Story + Reel
  • FB post → Group share + short video recap
Content Pillars (Your Weekly Mix)
Education
tips, tutorials, frameworks
Proof
testimonials, case studies, wins
Behind-the-Scenes
building, process, lessons
Community
polls, Q&As, prompts, feedback
Offer
features, promos, invitations to buy/book
90-Day Content Calendar
Week 1 (Days 1–7): Introduce + Prove It
  • Day 1: Introduce [PRODUCT NAME] and how it helps people sell digital products. CTA: link in bio.
  • Day 2: Share a success story (yours or a customer's). Ask followers to share wins in comments.
  • Day 3: Quick tip: optimize digital product listings for visibility + sales. CTA: download free guide.
  • Day 4: Tutorial video: a useful technique for selling/promoting. CTA: tag a friend.
  • Day 5: Highlight one feature that streamlines sales. CTA: visit website for full overview.
  • Day 6: Customer testimonial video about increased sales. Ask followers to share testimonials.
  • Day 7: Live Q&A: selling digital products + how [PRODUCT NAME] helps. Promote + collect questions.
Week 2 (Days 8–14): Build Trust + Momentum
  • Day 8: Behind-the-scenes: why you created [PRODUCT NAME]. Ask followers to share their experiences.
  • Day 9: Motivational quote about resilience. Ask followers to drop their favorite quote.
  • Day 10: Share a resource (ebook/checklist). CTA: download from [FREE GUIDE URL].
  • Day 11: Giveaway: win a free copy of [PRODUCT NAME]. CTA: tag + follow rules.
  • Day 12: Start "Tip of the Day" series. CTA: save the post.
  • Day 13: Case study: a successful launch (strategy + results). Ask followers to share launch stories.
  • Day 14: Video tutorial: using social platforms to sell. CTA: ask questions in comments.
Week 3 (Days 15–21): Systems + Social Proof
  • Day 15: Infographic: step-by-step for compelling sales pages. CTA: save for later.
  • Day 16: Success story: beginner → strong results. CTA: tag a friend who needs this.
  • Day 17: Poll: biggest challenge selling digital products. Share solutions + discuss results.
  • Day 18: Video testimonial from an industry expert (or credible peer). Ask for reactions.
  • Day 19: Productivity hack for sellers. Ask followers to share their best hack.
  • Day 20: Promote a live webinar/workshop on advanced selling strategies. CTA: register.
  • Day 21: Testimonial about overall business growth. Ask followers to share growth moments.
Week 4 (Days 22–28): Authority + Community
  • Day 22: Infographic: stats/trends about digital products. Ask followers what they're noticing.
  • Day 23: Meme/GIF about the seller journey. CTA: tag someone who relates.
  • Day 24: Guide: build a sales funnel + where [PRODUCT NAME] fits. CTA: save post.
  • Day 25: Live feedback session: review a few follower strategies. CTA: submit requests.
  • Day 26: Case study: revenue growth after implementing your strategy. Ask followers to share goals.
  • Day 27: Share a downloadable template/worksheet. CTA: download from [LINK IN BIO URL].
  • Day 28: Live Q&A: social media marketing for digital product sales. Collect questions in advance.
Week 5 (Days 29–35): Traffic + Conversion
Day 29
Tutorial: email marketing or influencer collabs. Ask for their experience.
Day 30
Testimonial: financial success results. CTA: tag someone who wants that outcome.
Day 31
Share a blog/article with strategies. CTA: read full post via [LINK IN BIO URL].
  • Day 32: Benefit spotlight: solve one specific challenge. Ask followers to comment their situation.
  • Day 33: Tutorial: drive targeted traffic. CTA: access related resource.
  • Day 34: Transformation story: struggling → thriving. Ask followers to share their turning point.
  • Day 35: "Pro Tips" series from industry experts. CTA: save + implement.
Week 6 (Days 36–42): Credibility + Repeatable Processes
  • Day 36: Video interview with an industry leader. CTA: tag a friend who needs it.
  • Day 37: Step-by-step: email campaign. Offer a downloadable template lead magnet.
  • Day 38: Before/after story or results screenshot. CTA: share your progress.
  • Day 39: Poll: preferred selling platforms. Share tips per platform.
  • Day 40: Motivational post: entrepreneurial action. Ask for goals in comments.
  • Day 41: Tutorial: write compelling product descriptions. Ask for best tips in comments.
  • Day 42: Customer success story overcoming a challenge. Invite others to share their story.
Week 7 (Days 43–49): Paid Growth + Optimization
  • Day 43: Quick tip: social ads for digital products. CTA: download free ads guide.
  • Day 44: BTS: your creative process building [PRODUCT NAME]. Ask what they want next.
  • Day 45: Live Q&A: selling digital products. Promote + collect questions.
  • Day 46: Motivational post: stay focused. Ask followers to share a quote.
  • Day 47: Share checklist: optimize funnels step-by-step. CTA: download.
  • Day 48: Live webinar/workshop: advanced strategies. CTA: register.
  • Day 49: Testimonial: improved conversion rates. Ask followers to share conversion wins.
Week 8 (Days 50–56): Showcase + Expand Reach
  • Day 50: Infographic: features + benefits. CTA: save + share.
  • Day 51: Meme/GIF about the journey. CTA: tag a friend.
  • Day 52: Guide: influencer marketing steps. Ask for questions.
  • Day 53: Exponential growth story. CTA: tag someone who needs it.
  • Day 54: Live feedback: personalized suggestions. CTA: submit requests.
  • Day 55: Case study: expanding product line and sales. Ask followers about expansion plans.
  • Day 56: Pricing strategy worksheet. CTA: download.
Week 9 (Days 57–63): Video + Proof Loop
1
Day 57
Live Q&A: email marketing for digital product sales. Collect questions.
2
Day 58
Tutorial: video marketing to sell. Ask followers for their best tip.
3
Day 59
Testimonial: financial success from specific strategies. Ask for reactions.
4
Day 60
Customer review highlighting business growth. Ask followers to share reviews.
  • Day 61: Share a blog/article with strategies. CTA: read via [LINK IN BIO URL].
  • Day 62: Benefit spotlight: solve a specific challenge. Ask followers to comment.
  • Day 63: Tutorial: drive targeted traffic. CTA: access related resource.
Week 10 (Days 64–70): Repeat What Works (With New Examples)
  • Day 64: Transformation story: struggling → thriving. Ask for their story.
  • Day 65: "Pro Tips" series from experts. CTA: save + implement.
  • Day 66: Video interview: industry leader. CTA: tag a friend.
  • Day 67: Email campaign guide + downloadable template.
  • Day 68: Before/after proof post. CTA: share progress.
  • Day 69: Poll: preferred platforms. Share tips per platform.
  • Day 70: Motivational post: set a goal. Ask followers to comment it.
Week 11 (Days 71–77): Copy + Ads + BTS
  • Day 71: Tutorial: product descriptions. Ask for tips in comments.
  • Day 72: Customer success story: overcame challenges. Invite stories.
  • Day 73: Quick tip: ads that work. CTA: download free ads guide.
  • Day 74: BTS creative process building [PRODUCT NAME]. Ask for feature requests.
  • Day 75: Live Q&A: real-time advice. Promote in advance.
  • Day 76: Motivational post: stay consistent. Ask for favorite quote.
  • Day 77: Checklist: optimize funnels. CTA: download.
Week 12 (Days 78–84): Workshops + Strategy Content
  • Day 78: Live workshop: advanced strategies. CTA: register.
  • Day 79: Testimonial: conversion improvements. CTA: share conversion wins.
  • Day 80: Visual guide: strategies to sell via social media. CTA: save + share.
  • Day 81: Meme/GIF about challenges/triumphs. CTA: tag a friend.
  • Day 82: Content marketing guide. CTA: download a content plan.
  • Day 83: Success story: strong growth. CTA: tag someone who needs it.
  • Day 84: Live feedback session. CTA: submit requests.
Week 13 (Days 85–90): Expansion + Closing Offer
Day 85
Case study: launched a new line + expanded sales. Ask about expansion goals.
Day 86
Pricing worksheet/template. CTA: download.
Day 87+
Continue the momentum with your proven content pillars and keep engaging your audience!
Congratulations! You now have a complete 90-day content calendar designed to drive consistent engagement, build trust, and convert followers into customers. Remember to customize the placeholders, mix and match hooks and CTAs, and repurpose your content across platforms for maximum reach.